{"id":28286,"date":"2024-10-23T17:15:43","date_gmt":"2024-10-23T15:15:43","guid":{"rendered":"https:\/\/staging.armandoalvarez.eurocastaliahost4.com\/?p=28286"},"modified":"2024-11-04T12:49:41","modified_gmt":"2024-11-04T11:49:41","slug":"national-family-business-congress","status":"publish","type":"post","link":"https:\/\/staging.armandoalvarez.eurocastaliahost4.com\/en\/corporate\/national-family-business-congress\/","title":{"rendered":"Jos\u00e9 Ram\u00f3n \u00c1lvarez, President of the Group, Ana \u00c1lvarez, Vice President, and Pepe \u00c1lvarez, President of SPR, share the Group\u2019s story and vision at the XXVII National Family Business Congress"},"content":{"rendered":"

At the XXVII National Family Business Congress, held in Santander from October 21st to 22nd , business trajectories that represent the legacy and projection of family businesses in Spain were highlighted. One of the key moments for us was the \u00c1lvarez family\u2019s presentation, where they shared their experiences and the evolution of their family business.<\/p>\n

Jos\u00e9 Ram\u00f3n \u00c1lvarez emphasized the importance of the family bond as a key differentiator: \u201cThe family structure is what makes us different, not only from companies but also from other families,\u201d he remarked<\/strong>, highlighting the company’s core values: innovation, trust, commitment, and responsibility. He recapped the company\u2019s history, referencing its origins in Torrelavega, and how their philosophy of being close to the customer has been essential for growth and expansion<\/strong>. Throughout his talk, he gave practical examples of the complex process of generational transition, one of the biggest challenges for a family business<\/strong>.<\/p>\n

He compared this transition to current situations, such as the handover in U.S. politics, and also to the success of the Japanese 4×100 relay team at the Rio de Janeiro Olympics (2016). Despite not being the fastest, their innovative approach to passing the baton earned them a silver medal. \u201cWe don\u2019t aim to be the biggest, but rather the best, or at least try to be,\u201d he affirmed.<\/strong><\/p>\n

This mindset has guided the group\u2019s international expansion, which made the leap to the United States in 2014. Pepe \u00c1lvarez, now President of SPR Packaging LLC<\/strong>, shared his own experience in the company, where he has faced significant challenges: \u201cFailure was never part of my plan. We\u2019ve gone through very tough times, but today we can proudly say that we have multiplied our annual revenue by five and our production capacity by four,\u201d he explained with pride.<\/strong><\/p>\n

The final presentation was given by Ana \u00c1lvarez, Vice President of the Group and Head of Sustainability<\/strong>. She emphasized the importance of promoting sustainability with a global vision, stressing that sustainability is not just the responsibility of a single department, but is a transversal goal across the company.<\/strong><\/p>\n

In her presentation, she discussed the challenges facing the industry<\/strong> with new regulations on the use of plastic: \u201cIn 2018, plastic became the villain of the industry,\u201d<\/strong> she recalled, explaining how they had to work hard to demonstrate that plastic, when well-managed, can be an ally<\/strong>. Thanks to a detailed analysis of the life cycle of plastic and its carbon footprint, they were able to dispel misconceptions and reaffirm their commitment to sustainability.
\nThe Armando Alvarez Group has become a benchmark not only for its expansion and business success but also for its ability to adapt and the harmony that continues to drive its growth.<\/p>\n

These presentations reaffirm the importance of family businesses as fundamental pillars for the modernization, progress, and prosperity of the Spanish economy, underscored by this edition\u2019s motto: “We Are the Future.”<\/strong><\/p>\n<\/div><\/div><\/div>

\"Jos\u00e9<\/a><\/div><\/div>
\"Pepe<\/a><\/div><\/div>
\"Ana<\/a><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>

About the National Family Business Congress<\/strong><\/span><\/p>\n

The National Family Business Congress is an annual event that brings together entrepreneurs, institutional leaders, and experts from across the country, cementing itself as the most important business forum in Spain. This year, under the theme “We Are the Future,” more than 650 attendees discussed the crucial role of family businesses in the modernization, progress, and prosperity of the nation.<\/p>\n

Organized by the Institute of Family Business (IEF) in collaboration with the Cantabrian Association of Family Businesses (ACEFAM), the XXVII edition was held in Santander from October 21 to 22 at the Palace of Exhibitions and Congresses, with sponsorship from Banco Santander and KPMG.<\/p>\n

The Congress included lectures and roundtables addressing key topics such as generational transition, innovation, sustainability, and international expansion<\/strong>. The presentations were delivered by prominent business leaders<\/strong>, including those from the Armando Alvarez Group and the Cosentino Group<\/strong>, who shared their insights and experiences. The event also featured high-level institutional representatives and concluded with a closing speech by His Majesty the King of Spain, underscoring the importance of the Congress for the future of the Spanish economy.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

We remind you that you can follow us on our Social Networks and keep up to date with the latest news of the Group.<\/p>\n<\/div><\/div><\/div>

<\/a><\/div><\/div>
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<\/a><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

At the XXVII National Family Business Congress, held in Santander from October 21st to 22nd , business trajectories that represent the legacy and projection of family businesses in Spain were highlighted. 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